Do’s and Don’ts for Social Media

31 May 2019

Do’s and Don’ts for Social Media 

Do you want to start using Social Media to benefit your business, but don’t know the online ‘etiquette’? I have put together a few basic do’s and don’ts for Social Media below… check them out!

 Our top five points are:

-          Create a plan

-          Share quality content

-          Maintain consistency

-          DON’T BE A SPAMMER- maybe the most important point on

-          Don’t try to oversell

Do

Create a plan

If your social media plan is just to wing it, your fans and potential customers are going to know.

Establish a goal

Social media experts suggest that you establish SMART goals for your social media activities as well.

Share quality content

Create content that is inspiring or thought provoking to attract your target audience.

 Maintain consistency

Keep your messages on target with your brand identity and voice.

Build a strong group

Build a group and invite people to join.

 Be connected

Communicate regularly with your network and build relationships with potential customers.

 Listen to your network

Engage with your audience by responding and asking questions.

 Don’t

Be rushed

Besides diluting your network, you could be banned from the site.

Use only one network

Each social network has its own strengths and weaknesses, take the time to see which one works for your business.

Be Disingenuous

People will not respond well to someone who displays a bad attitude online.

Be a spammer

You will only gain negative feedback and may result in bans from the site or bad brand awareness.

Be to salesy

Engage with potential customers before you start selling. Its similar to knocking on someone’s door and selling to them straight away- don’t do it, build the relationship first.

Forget to thank people

If someone takes the time to share your content be sure to thank them, this might spark a meaningful conversation!

If you would like to know some more hints and tips, or to have a chat regarding Social Media for your business please call us on 01733 822227!

A friendly member of our team will be more than happy to help discuss our packages, social media training, or any other marketing queries you may have.

Blog post by Suzannah Clitheroe